Public & Media Relations
Engaging an audience is more than just sending and receiving messages. It’s about creating a brand, growing trust, transforming behaviors and building relationships. It’s important that the right people hear your message, connect with you and become the best advocates for your business.
Through targeted public and media relations, I will strategically focus on your marketing objectives to generate engagement in your brand.
- Strategy & Development
- Print, Online & Broadcast Media Relations
- Writing & Editing
- Direct Mail & Email Campaigns
Branding with Community Outreach & Leadership Support
The branding process varies from client to client. Each interaction presents an opportunity to build brand reputation. Whether it’s creating a brand identity or voice, implementing a new brand, executing brand awareness strategies, or researching the effectiveness of an existing brand, I will help you develop an effective and compelling brand for your company.
The cornerstone of branding begins with an unparalleled understanding of insights into your consumers and the brands in which you connect. I will take the insights of data to inspire campaign development to reach the right people.
- Identifying Core Messages
- Visual Branding Consulting & Development
- Developing Communications Tactics
- Positioning Analysis
- Leadership Support
Event Planning & Production
I love the creative solution, the unexpected design and unique experiences. I bring cohesive creativity where no detail goes unconsidered. I can help you plan your next customer event, community-wide meeting, coordinated store opening, charity event or any event to create excitement around your business.
Event production is about elevating your brand and communicating your message. It takes strategy, design and development to ensure your event reflects your brand and vision.
- Grand Openings
- Special Events
- Charity Events
- Influencer Events
Web Development
Your digital presence begins with your website. Your website is the best opportunity to control your message. I create and push content to your clients with marketing in mind. Your website should not only look good, it should function as a communications hub and enhance your brand and marketing strategy.
I understand how to translate user data into action. Whether your site is built from scratch or just needs a facelift, I can help you plan website content and design that will deliver.
- Planning
- Design
- Content
Digital Media Management
If you are not engaged in digital media, you are not engaged. The dynamic digital platform has changed the way we communicate and engage customers. A strong social media presence is invaluable in todays world and social media is an integral part of every brand. Digital marketing is not about one concept or one platform. It’s about reaching the right audience with your brand.
The digital media platform should encourage brand participation, identify and engage influencers, impact your bottom-line and drive loyalty. Whether its word-of-mouth campaigns, online promotion and video, new online tools or social media presence, I will help you determine the best approach for your brand communications.
- Content & Posts
- Social media and digital strategies
- Impact Measurement